Year-End Recap & 2026 Outlook: What’s Next for In-App Advertising and User Acquisition
As 2025 winds down, apps across finance, e-commerce, health, productivity, and streaming have broken new ground in in-app advertising and user acquisition. At xGrowth, we’ve witnessed firsthand how innovative ad formats, privacy-centric approaches, and AI-driven optimizations have reshaped the landscape. Here’s a look back at the key wins of 2025 and a glimpse into 2026. […]
Creative Best Practices: Designing High-Converting In-App Ad Campaigns
In a competitive app marketplace, attention is scarce. Whether your app focuses on commerce, finance, streaming, or productivity, your in-app ad campaigns must grab users in seconds. At xGrowth, we’ve crafted countless ad creatives for publishers across industries. Here are the key principles we’ve found most effective. 1. Simplicity & Clarity Avoid clutter. Use bold […]
The 2025 State of In-App Advertising: 5 Key Trends to Watch
As mobile usage continues to skyrocket, apps in verticals such as finance, e-commerce, media streaming, productivity, and health & wellness are finding new and creative ways to monetize through in-app advertising. In 2025, we’re seeing a blend of technology, user-centric design, and privacy considerations shape this evolving landscape. At xGrowth, we’ve pinpointed five major trends […]
