Maximizing In-App Revenue Through AdMob & Google Ad Manager Optimization
In the current mobile environment, app developers are always looking for smarter solutions to improve advertisement performance and monetize their user market. While both traffic and downloads are relevant metrics, success hinges on how efficiently you optimize your ad inventory. This is where AdMob & Google Ad Manager optimization makes a paradigm shift — it […]
Year-End Recap & 2026 Outlook: What’s Next for In-App Advertising and User Acquisition
As 2025 winds down, apps across finance, e-commerce, health, productivity, and streaming have broken new ground in in-app advertising and user acquisition. At xGrowth, we’ve witnessed firsthand how innovative ad formats, privacy-centric approaches, and AI-driven optimizations have reshaped the landscape. Here’s a look back at the key wins of 2025 and a glimpse into 2026. […]
Creative Best Practices: Designing High-Converting In-App Ad Campaigns
In a competitive app marketplace, attention is scarce. Whether your app focuses on commerce, finance, streaming, or productivity, your in-app ad campaigns must grab users in seconds. At xGrowth, we’ve crafted countless ad creatives for publishers across industries. Here are the key principles we’ve found most effective. 1. Simplicity & Clarity Avoid clutter. Use bold […]
The 2025 State of In-App Advertising: 5 Key Trends to Watch
As mobile usage continues to skyrocket, apps in verticals such as finance, e-commerce, media streaming, productivity, and health & wellness are finding new and creative ways to monetize through in-app advertising. In 2025, we’re seeing a blend of technology, user-centric design, and privacy considerations shape this evolving landscape. At xGrowth, we’ve pinpointed five major trends […]