AdMob & Google Ad Manager Optimization: How High-Growth Apps Maximize Ad Revenue
Optimization of the two platforms (AdMOB & Google Ad Manager Optimization) for AdMOB and Google Ad Manager consists of setting up, testing and continuously enhancing the two mobile advertisement platforms developed by Google, in order to achieve the highest monetization capabilities from display advertising within mobile applications with no impact upon the end user’s experience. […]
AdMob vs GAM: Choosing the Right In-App Monetization Platform
When it comes to choosing the right ad monetization platform for your mobile application, you will come across two of the most popular platforms in the industry: AdMob and Google Ad Manager. Both are owned by Google; however, they operate on different levels of monetization maturity as well as complexity in their respective operations. This […]