How much revenue your application makes, how much of that money will be coming in on a regular basis, and whether or not your users will continue to be satisfied with your product are all impacted by which advertisement management system you choose to use. For most publishing companies, the primary consideration is AdMob vs GAM. Both advertising management platforms are strong options but have unique business objectives, audience traffic volume, and levels of monetization maturity at which they support app owners.
The following sections describe the material differences between GAM and AdMob, when to utilize them for the best return on investment and how GrowthX can assist developers in making the best decision for their business to ultimately achieve sustainable success.
Revenue Control and Mediation Capabilities
When deciding between AdMob and Google Ad Manager (GAM), one of the primary factors to consider is your level of control over your ad inventory. AdMob has built-in mediation capabilities that are relatively easy to manage, whereas GAM provides the ability to manage multiple sources of demand and create custom rules.
Many publishers who are looking for the best in-app mediation platform migrate to GAM as they grow a significant amount of traffic. GAM provides the capability to accurately manage advanced relationships between advertisers and publishers through integrated reporting, advanced waterfall management, header bidding and programmatic direct demand, which therefore translates to higher revenue for publishers on large amounts of traffic.
Through a dedicated GAM consultant and the expertise of GrowthX, publishers can implement mediation strategies that allow them to achieve maximum efficiency in monetizing in-app ad monetization (Android + iOS), while minimizing any possible increases in latency or decreases in the user experience.
Feature Comparison: AdMob vs GAM
Feature | AdMob | Google Ad Manager |
Setup complexity | Simple, fast onboarding | Advanced, requires expertise |
Mediation depth | Basic mediation tools | Enterprise-level mediation |
Direct deal support | Limited | Full programmatic and direct deals |
Reporting granularity | Standard metrics | Highly customizable reports |
Best use case | Early to mid-stage apps | High-traffic, scaled apps |
Scaling In-App Ad Monetization Across Android and iOS
For example, monetizing across several operating systems is critical when deciding which platform to use. Monetizing through in-app ad monetization (Android + iOS), requires that your ad placements, user experience, and reporting continue to be consistent across all platforms.
When comparing AdMob vs GAM, Google Ad Manager offers more efficient cross-platform management than AdMob does. However, Google Ad Manager gives you the opportunity to manage ads across multiple apps, locations, and formats from one location. By utilizing both AdMob and Google Ad Manager, GrowthX is able to quickly implement proven application monetization services that ensure continued performance stability even as traffic increases.
Utilizing the expertise of an experienced Google Ad Manager consultant, app publishers can implement complex yield optimization strategies for their mobile applications on both Android and iOS platforms, without the need to create fragmented reporting and operational processes.
When to Choose AdMob or GAM
When deciding between GAM and AdMob, developers should base their choices on data rather than assumptions. AdMob allows developers to get their app live as quickly as possible, but GAM provides a more sophisticated method of monetizing apps through various advertising networks.
As apps grow into the best of their class in terms of revenue, they often transition from using AdMob for monetization to using GAM. GrowthX has everything developers need to successfully transition from AdMob to GAM.
GrowthX will work closely with developers to optimize their in-app ad monetization (Android + iOS), ensuring that in-app advertising is maximized for revenue and compliance with all applicable rules.
How GrowthX Helps You Win With the Right Platform
Deciding whether to utilize AdMob or GAM is more than just a technical decision, it is also an important revenue strategy. GrowthX has worked with companies to help them choose the best platform, implement it successfully, and optimize it over time as a partner for the long haul.
By partnering with GrowthX and getting hands-on support from a GAM consulting team that has been in the industry and understands app monetization services, companies can have a greater degree of clarity, control and confidence with their monetisation stack. Combined with GrowthX’s end-to-end app monetizing abilities, the company is able to help publishers create sustainable revenue streams while at the same time ensuring that they maintain a quality user experience.
When using the right platform and implementing it properly, it can turn monetization from a burden to an opportunity to gain a competitive advantage.
