How App Monetization Consulting Can Boost Your App’s Revenue
Mobile applications are now an integral component of the way businesses engage with and serve users, whether for productivity, entertainment or leisure, e-commerce or gaming. While millions of applications are downloaded every single day, only a handful of applications ever reach sustainable revenue of some sort. In many cases, the difference between those applications that […]
Creative Best Practices: Designing High-Converting In-App Ad Campaigns
In a competitive app marketplace, attention is scarce. Whether your app focuses on commerce, finance, streaming, or productivity, your in-app ad campaigns must grab users in seconds. At xGrowth, we’ve crafted countless ad creatives for publishers across industries. Here are the key principles we’ve found most effective. 1. Simplicity & Clarity Avoid clutter. Use bold […]
How to Align User Acquisition with Monetization for Sustainable App Growth
In many app-driven companies, the teams handling user acquisition (UA) and monetization work in silos—even though both seek the same ultimate outcome: profitable growth. Apps in diverse categories (finance, media, health, productivity, commerce, etc.) can benefit immensely from aligning UA with monetization from the get-go. At xGrowth, we encourage a holistic approach that unites these […]
Maximizing In-App Revenue: Choosing the Right Monetization Model
Monetization strategies vary widely across apps focusing on areas like finance, health & wellness, media streaming, and productivity. While many initially adopted approaches popularized by the broader mobile ecosystem, today’s publishers have a wealth of options. At xGrowth, we regularly guide clients through the decision-making process to pick models that align with both user expectations […]