Creative Best Practices: Designing High-Converting In-App Ad Campaigns
In a competitive app marketplace, attention is scarce. Whether your app focuses on commerce, finance, streaming, or productivity, your in-app ad campaigns must grab users in seconds. At xGrowth, we’ve crafted countless ad creatives for publishers across industries. Here are the key principles we’ve found most effective. 1. Simplicity & Clarity Avoid clutter. Use bold […]
How to Align User Acquisition with Monetization for Sustainable App Growth
In many app-driven companies, the teams handling user acquisition (UA) and monetization work in silos—even though both seek the same ultimate outcome: profitable growth. Apps in diverse categories (finance, media, health, productivity, commerce, etc.) can benefit immensely from aligning UA with monetization from the get-go. At xGrowth, we encourage a holistic approach that unites these […]
Maximizing In-App Revenue: Choosing the Right Monetization Model
Monetization strategies vary widely across apps focusing on areas like finance, health & wellness, media streaming, and productivity. While many initially adopted approaches popularized by the broader mobile ecosystem, today’s publishers have a wealth of options. At xGrowth, we regularly guide clients through the decision-making process to pick models that align with both user expectations […]
