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Year-End Recap & 2026 Outlook: What’s Next for In-App Advertising and User Acquisition
As 2025 winds down, apps across finance, e-commerce, health, productivity,…
Data-Driven Growth: Leveraging Analytics and Attribution to Supercharge Your App
In a world where apps are plentiful, data can be…
Creative Best Practices: Designing High-Converting In-App Ad Campaigns
In a competitive app marketplace, attention is scarce. Whether your…
Global Growth: Best Practices for Localizing Your App and Ads
Venturing into new countries or regions can dramatically scale your…
AdTech & MarTech Convergence: Building a High-Performance Growth Stack
Historically, AdTech (advertising technology) and MarTech (marketing technology) have operated…
How to Align User Acquisition with Monetization for Sustainable App Growth
In many app-driven companies, the teams handling user acquisition (UA)…
Mid-Year Review: Emerging Trends in In-App Ads and User Acquisition
As 2025 marches on, apps in finance, health, streaming, productivity,…
Breaking Through Growth Plateaus: Advanced Tactics for Your App
Every app—be it in finance, health, productivity, or media—can experience…
A Step-by-Step Guide to Successful Market Entry
Expanding into a new market—geographically or into a different audience…
Maximizing In-App Revenue: Choosing the Right Monetization Model
Monetization strategies vary widely across apps focusing on areas like…
The 2025 State of In-App Advertising: 5 Key Trends to Watch
As mobile usage continues to skyrocket, apps in verticals such…
Proven User Acquisition Strategies for Rapidly Scaling Your App
Gaining traction in highly competitive app verticals—finance, productivity, e-commerce, entertainment,…
