The 2025 State of In-App Advertising: 5 Key Trends to Watch
As mobile usage continues to skyrocket, apps in verticals such as finance, e-commerce, media streaming, productivity, and health & wellness are finding new and creative ways to monetize through in-app advertising. In 2025, we’re seeing a blend of technology, user-centric design, and privacy considerations shape this evolving landscape. At xGrowth, we’ve pinpointed five major trends […]
Proven User Acquisition Strategies for Rapidly Scaling Your App
Gaining traction in highly competitive app verticals—finance, productivity, e-commerce, entertainment, health, and others—requires a strategic approach to user acquisition (UA). At xGrowth, we’ve seen firsthand how combining strong organic tactics with precisely targeted paid campaigns can accelerate installs and boost retention. Below are tried-and-tested UA strategies to help you rise above the noise. 1. Balancing […]
